“Space of Discovery” at Milan Design Week 2024: Dornbracht opens a showroom in Brera

Iserlohn, 12 March 2024

Two levels, 260 square metres: at Milan Design Week 2024, Dornbracht is presenting a showroom in the centre of Brera, one of the most sought-after districts in Milan. Designed as an experience space to appeal to all sensory levels, it is a setting where visitors can keep rediscovering the brand in the future. The highlight of the opening in April is the first presentation of this years’ shower novelties. With two products, Dornbracht sets innovative impulses in the spa area and at the same time new standards in the presentation of water.

A sensory experience
During Milan Design Week from 16 to 21 April 2024, the showroom will have its doors open daily at 10:00 am. Designed as a “Space of Discovery”, the exhibition is an invitation to perceive the brand in all its facets. An experience space has been created that appeals to almost all the senses: taste, hearing, sight, and touch. Here, for instance, the exquisite finishes of the Dornbracht products are as tangible as the calming or invigorating effect of different flow modes on the skin. Materials, textures, and colours are deliberately used throughout the showroom to exert a holistic and positive influence on our wellbeing.

Immerse yourself in the Dornbracht product world
Interested parties can immerse themselves in the Dornbracht product world on two levels. Immediately visible from the entrance area is the highlight of the showroom opening. The new sculptural shower was modelled on a classic crystal chandelier design and offers extraordinary water experiences – true to the motto “Follow Your Bliss”.

The entire upper area, which also houses the new products, takes inspiration as its guiding principle. The variety of the shower range comes alive in a digital staging that visualises the manufacturer’s expertise in flow modes. Dornbracht Kitchen, a further focus for the brand, is also showcased in the Inspiration Area: Here, a central kitchen block acts as a communication hub inside the showroom. Dornbracht relies on the cooperation with exclusive brands, such as Cosentino, Occhio, and Poggenpohl.

The lower showroom area, where Dornbracht experts are always available for consultations, is devoted to the specification of the company’s comprehensive range of services: Topics such as the x-tra service and the concealed solutions are clearly illustrated here, as is Dornbracht ReCrafted. The flexible and modular design of the entire area allows it to be used both as a presentation and event space.

Invitation to the press day on 15 April
Journalists are cordially invited to discover the showroom and Dornbracht’s novelties on 15 April 2024. The Dornbracht team is at your disposal for questions and guided tours from 10:00 am until 6:00 pm, and looks forward to meeting you. CEO Stefan Gesing will also be in attendance. You are welcome to contact us for interview appointments!

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