Press Kit – Dornbracht opens Space of Discovery in Milan
Innovations and inspiring projects – at our new showroom in the heart of the inspiring, vibrant Brera, you can experience our products and philosophy in a multi-sensory way across 260 square metres. The highlights of our opening are Aquahalo and Serenity Sky – two new products that completely redefine the presentation of water and the spa experience. True to the motto “Follow Your Bliss”, they are an invitation to prioritise your own needs and find balance as well as happiness in everyday life. Dornbracht ReCrafted, our sustainable business model for reconditioning used fittings, is also an essential part of our Space of Discovery. Following a successful expansion, numerous options are now available for the hotel and project business, joining the services already available to consumers.
From spa innovations to our new showroom and the vital work of Dornbracht ReCrafted, this press kit provides you with detailed information in English, German, French and Italian as well as high-resolution images on current topics relating to Dornbracht.
The centrepiece of every bathroom: sculptural experience shower Aquahalo
Aquahalo expands our spa collections to include a sculptural experience shower modelled on a classicist crystal chandelier. The product by designer Michael Neumayr offers unique experiences: Three effective jet types, including a light and water spot integrated into the ceiling, provide meditative and revitalising moments of happiness in everyday life.
Focus on the effect: new Serenity Sky rain panel
Our new Serenity Sky rain panel, designed by Sieger Design, will be available from July 2024 with two or five jet types. By focusing on the water experience, Serenity Sky provides holistic relaxation and support mental and physical health. We have worked closely with Dr Christoph Stumpe, head of the renowned Shen Men Institute in Düsseldorf and an expert in traditional Chinese medicine, to achieve this.
“Space of Discovery”: new showroom in Brera
260 square metres of multi-dimensional water experiences: Fittings manufacturer Dornbracht took advantage of Milan Design Week 2024 to successfully open a new showroom. Architects and design fans from all over the world got together in the centre of Milan’s Brera design district to discover the company’s product world in all its variety. Spa innovations Aquahalo and Serenity Sky were among the highlights of the presentation.
Continuous expansion of international business
Not just in Italy: We are also driving forward the expansion of our business in other countries. In doing so, we are focusing on a presence in important growth markets – whether with the help of exhibition spaces or new branches. “We are interested in local dialogue. Given that our export share is over 80%, it is essential for us to find out what motivates our target groups in different countries. This allows us to increase our independence from the domestic market – a measure that is more important than ever at the moment,” says Dornbracht CEO Stefan Gesing.
New options for sustainable hotel construction: Dornbracht ReCrafted expanded
We have successfully expanded our new business model Dornbracht ReCrafted to offer services to the hotel and project sectors, joining the range already available to consumers. Since February 2023, we have been taking back our used products, refurbishing them at our production site in Iserlohn and then returning them to the market cycle. This saves up to 40% CO2 per reconditioned basin mixer compared to a new product.
Any questions? Please feel free to contact us!
Holger Struck
+49 (0)2371 433-119
hstruck@dornbracht.com
Julia Hesse
+49 (0)2371 433-2117
jhesse@dornbracht.com