Everything in flow: refined IMO design from Dornbracht staged with the aid of artificial intelligence
Iserlohn, 16 January 2024
Perfect for all those who want to bring their own ideas to life: IMO – short for “In My Opinion” – should be seen as an invitation to create an expressive and personal design for the home bathroom. The series from Dornbracht fits effortlessly into many different styles, and will be available as a refined design from April 2024. With the aid of artificial intelligence, a video piece has been created to emphasise the universal character of IMO.
Hybrid forms, fluid transitions
The moving images translate the versatility of IMO in an eye-catching and playful way: Providing the starting point were four, newly-created bathroom architectures showing the fittings series in completely different settings – including a pink guest bathroom, an urban apartment bathroom, a family bathroom in fresh, pastel yellow, and the premium version in soft sage green. The shapes morph into one another, allowing the bathrooms to transition smoothly between each other. The forms, colours, and structures of the interior designs merge continually, and are seen caught in dynamic motion. Dornbracht uses this to provide valuable impetus for designing home bathrooms.
Subtle refinement: IMO now more delicate
The reason for the artistic project is the thorough review of the IMO series. Sieger Design, a partner of the Iserlohn-based manufacturer for many years, gently changed the design of the fitting. “IMO is a fitting that works in many contexts and in many furnishing styles,” says owner Michael Sieger. “Now, after more than 13 years, we have given it a refined, lighter, and therefore contemporary appearance. It is more slender, making it seem more delicate and even more precise. But in making the refinements, we have retained the proportions and traits that distinguish IMO: These include, for instance, the striking shape of the spout, and the combination of two basic geometric forms, the circle and the rectangle,” he continues.
Lower water consumption and numerous new product types
The water consumption of the basin fittings was also optimised as part of the refinement. The reduced flow rate achieved a saving of approximately 35%, with the spray pattern barely changed.
Lastly, Dornbracht added numerous new product types and finishes to the series, so that IMO can adapt even better to individual ideas and requirements: Just one of the many innovations is the two-hole mixer, where the handle can be positioned anywhere on the washstand. With Matte Black, Dark Chrome and Brushed Dark Platinum, there is also a far wider choice of dark finishes available.
More information, as well as the morphing video, can be found at www.dornbracht.com/imo.